Sam Panetta has been appointed General Manager of Sofitel Sydney Darling Harbour, succeeding Greg Brady after his retirement.
With a distinguished career spanning more than two decades in luxury hospitality, and over 30 years in the industry, Panetta brings a wealth of experience, strong leadership, and a deep passion for delivering exceptional guest experiences. He has held senior roles across several Accor properties, including Pullman Magenta Shores Resort, Pullman Quay Grand Sydney Harbour, and Sofitel Sydney Wentworth.
Most recently, Panetta led the $70 million transformation and relaunch of Sofitel Sydney Wentworth. Renowned for inspiring high-performing teams, Panetta has built a reputation for driving five-star profitability. His appointment signals an exciting new chapter for Sofitel Sydney Darling Harbour, grounded in a culture of exceptional guest experiences and innovation.
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“I am honoured to lead the team at Sofitel Sydney Darling Harbour – a property I know and admire deeply, ” Panetta said. “Each hotel in the Sofitel family tells its own story, shaped by its location and guests, but what connects them all is an unwavering commitment to providing luxury hospitality with a touch of French zest. I truly love the Sofitel brand and feel privileged to move from one iconic Sofitel Sydney to another.”
Dr Jerry Schwartz, owner of Sofitel Sydney Darling Harbour, said the hotel was perfectly positioned to take advantage of a resurgence in international and domestic travel. “Under Sam’s management, we look forward to a very strong end to 2025, with major events such as Lions rugby, Ashes cricket and SXSW putting Sydney in the tourism spotlight. Sam knows Sydney and the Sofitel brand very well, so we look forward to him adding further to Sofitel Sydney Darling Harbour’s prestigious reputation for excellence.”
David Fraser, Vice President Operations for Sofitel, MGallery, and Emblem brands in the Pacific said, “Sam Panetta personifies so many of the Sofitel brand values and has been instrumental in the success of Sofitel Sydney Wentworth over many years. Sam is renowned for cultivating strong teams, and we are confident that under his stewardship, Sofitel Sydney Darling Harbour will continue to reach new heights.”
