Two iconic Australian brands have joined forces to elevate the premium inflight experience, with Qantas and R.M.Williams unveiling an exclusive new range of amenity kits for the airline’s Business Class customers.
The collaboration also brings Australian skincare brand Grown Alchemist onboard, reinforcing a strong focus on local craftsmanship, heritage and thoughtful design.
According to the airline, amenity kits have long been a popular and collectable feature for Qantas passengers, particularly Frequent Flyers, with many customers repurposing them as everyday accessories long after their flight. Building on that tradition, the new collection introduces four distinctive kits inspired by a warm, earthy colour palette that reflects Australia’s natural landscape. Each kit is finished with R.M.Williams’ signature trims and designed with a practical frogmouth opening, allowing customers to easily access the contents while in flight.
One of the most meaningful design elements is hidden inside. The lining of each kit features an archival map of the 100-mile stretch between Winton and Longreach, a nod to the shared history of both brands in the region. The area is significant as the birthplace of Qantas and a place once traversed on horseback by Reginald Murray Williams, grounding the collaboration in a sense of place and legacy.
“We know how much our customers value a bespoke amenity kit and this new collection is designed to be a keepsake that elevates the premium onboard Business experience even further,” Qantas Group Chief Brand and Corporate Affairs Officer Danielle Keighery said.
“We’re proud to partner with the iconic Australian brand R.M.Williams and popular skincare brand Grown Alchemist to create an amenity kit that captures the outback spirit that our customers can enjoy throughout their journey.”
Inside the kits, customers will find a curated selection of inflight essentials designed to enhance comfort on long journeys. This includes new premium skincare products from Grown Alchemist: a hydrating day cream, restorative hand cream and nourishing lip balm. The kits also contain soft recycled PET socks, a comfortable eye mask, 3M earplugs, and a bamboo toothbrush with Colgate toothpaste, creating what Qantas describes as a simple yet thoughtful experience for Business travellers.
Meanwhile, R.M.Williams Head of Marketing Victoria Taylor said the collaboration reflects shared values. “This partnership brings together two of Australia’s most iconic brands, united by a shared commitment to the Australian spirit – a belief in things that endure, are made with humility, and are defined by quality,” she said. “
At R.M.Williams, we believe that when things are made well, they enrich life’s journey. Our products are crafted for the long road, designed to travel well and endure over time. We’re proud to partner with Qantas to deliver a premium Business Class experience that reflects the very best of Australian heritage and care.”
The new amenity kits are now available on selected Qantas Business routes and will continue to roll out progressively across the airline’s international network.
