Regent Seven Seas Cruises will trial a new series of itineraries targeting the luxury hotel traveller market in a bid to gain a larger slice of the landlubber segment.

Speaking aboard Seven Seas Grandeur this morning off the Florida coastline, Shawn Tubman, Senior Vice President, Sales at Regent Seven Seas Cruises offered a sneak peek at the itineraries being curated to target high-net-worth travellers more akin to hotel stays than cruises.

Tubman believes the new collection could be “game-changing in the industry.”