The addition of a new module to Quark Expeditions’ advisor learning platform PolarPRO aims to help travel advisors tap into the lucrative market of group and charter polar travel.

Designed to unlock new revenue opportunities, the module focuses on helping advisors market and manage high-value bookings. It offers comprehensive insight into flexible booking terms, payment options, and real-life use cases to maximise group benefits and commissions.

“The Groups & Charters module gives travel advisors the tools to deliver extraordinary polar experiences for their clients – whether they’re planning a family reunion, corporate retreat, or fully customized private voyage,” said David Marathakis, Senior Director of the Americas, Groups and Charters at Quark Expeditions.

Advisors also gain access to AI-driven support and robust training tools, enabling them to confidently guide clients through every step of their journey planning.

One of the key advantages outlined in the module is the ability to book group travel for as few as six guests on select voyages, with benefits that include: exclusive discounts starting at 5%; complimentary berths for larger groups; and a dedicated group specialist to assist with booking and customisation.

For travellers seeking complete exclusivity, the Charters portion of the module offers guidance on planning fully bespoke voyages, with curated itineraries and themed onboard programs to customised dining – including Indian, vegan, and gluten-free options.

“By combining expert knowledge, flexible booking terms, and personalized support, we’re making it easier than ever for advisors to grow their business and create unforgettable journeys in the polar regions,” Marathakis said.