Following its recent launch in Australia, 360 Private Travel has confirmed its membership with Virtuoso Travel both here and in Dubai – a development the company says will deepen its global footprint and enhance service offerings for its partners and clients.

In a LinkedIn announcement this week, the company said the milestone “marks an exciting new chapter for our global community”. It explained the membership would strengthen its presence across two key regions and reinforce its commitment to “exceptional service, meaningful partnerships and seamless travel experiences for our Partners worldwide.”

“Becoming a Virtuoso member in both Australia and Dubai is a significant moment for our business,” Founder and CEO James Turner said.

“These markets play a vital role in our global growth, and this partnership allows us to further elevate the access, expertise and value we deliver to our Partners.”

Meanwhile, General Manager Australia Leah Greengarten, who has been leading the brand’s Australian operations and community building, described the development as energising.

“This is a super exciting step for our teams and clients,” she said. “Virtuoso’s collaborative, relationship-led approach aligns perfectly with how we work, both locally and globally.”

The dual Virtuoso membership comes on the back of a strategic expansion that began with 360’s official entry into the Australian market in late 2025 — part of a carefully calibrated growth strategy that prioritises quality, community and culture.

“We’re not building a network in the traditional sense,” Turner told LATTE in October. “This is about creating a tight‑knit community of professionals who share our ethos and want something different in the market.”

Turner added that the company’s identity is rooted in a founder‑led, family‑centred structure with an emphasis on direct support: “You can pick up the phone and call me directly … There’s no big hierarchy. It’s personal. That’s how we’ve always worked.”

The company’s expansion into Australia follows earlier growth into Hong Kong and Europe, and the November opening of its Dubai office marked its tenth location worldwide.

Looking ahead, the company said it “looks forward to building deeper connections across the Virtuoso community in Australia, Dubai and beyond as we step into the year ahead.”