Switzerland Tourism’s biennial Switzerland Travel Experience Roadshow (STE) took place from 8-16 September. Concluding on a high note, eight lucky agents are now counting down to their December visit to the alpine country, with countless more thoroughly inspired and geared up to assist clients with their Swiss travel bookings.

Tourism Western Australia wants more visitors, and to get them it is spending $15 million on a global advertising campaign, showcased in Sydney on Wednesday night. The campaign was teased last month to luxury travel delegates attending Virtuoso Travel Week in Las Vegas, reported exclusively by LATTE.

More than 370 Virtuoso travel advisors from around Australia participated at events hosted by the global luxury travel network around the country last week. The events supported Virtuoso’s advisors as they reconnected in person with a select number of international preferred partners for the first time since the pandemic.

Invented back in the Middle Ages, gin, an Aussie gin at that, is about to be shaken and stirred on Celebrity Cruise ships embarking out of our ports.

ILTM Asia Pacific took place in Singapore last week (5–8 September 2022) with some 800 attendees returning to participate in the APAC luxury travel event that has not taken place since the pandemic.

Top tourism officials from Paris used a Rugby World Cup France 2023 gala in Sydney as a platform to make a play for non-stop flights from Australia to the French capital.

Underlining its strength in the luxury travel sector, MTA – Mobile Travel Agents had 25 luxury travel advisors attend ILTM Asia Pacific, held at Marina Bay Sands in Singapore from 5-8 Sep. It was the first time the event had been held since 2019.

Sabi Sabi Private Game Reserve returned to Australia last week to reconnect with the travel industry and media to assure consumers they are ready to welcome Aussies back to their luxury lodges in the South African bush.

Last week, five Virtuoso travel advisors arrived in Los Cabos to experience the Mexican paradise, where the desert meets the sea. The group took part in a famil following Virtuoso Travel Week in Las Vegas, where Los Cabos Tourism was recognised on the global stage, bestowed with the honour of 2022 Best Tourism Board Award.

Malaysia. Fancy seeing if for free? Right now travellers to the popular Asian destination are being offered a free bonus side trip to any of its thirteen states and three territories in a bid to boost tourism numbers.

Frontier Travel’s General Manager, Ann-Catherine (AC) Jones was among the luxury travel industry’s global elite at Virtuoso Travel Week on Wednesday.

The Colorado Tourism Office, partnering with Visit Telluride and Visit Denver, held a series of travel trade events last week as the state tourism board gears up for Australians heading back to the USA.