The Australian Federation of Travel Agents (AFTA) has announced a new partnership with The Sydney Morning Herald and The Age Traveller which will see the publications become a significant media component of the National Travel Industry Awards program and further expand consumer connections with travel agents.

Research commissioned by the Australian Federation of Travel Agents (AFTA) and conducted by FiftyFive5, a global research agency has revealed that awareness of ATAS (AFTA Travel Accreditation Scheme) drives usage, influencing where a consumer books their travel.