Brand USA

As the United States prepares to mark its 250th anniversary in 2026, Brand USA and America250 have forged a strategic partnership to inspire international audiences to explore the nation’s rich history, heritage, and culture throughout the anniversary year.

Brand USA has unveiled a new tourism campaign titled ‘America, the Beautiful’ which places a strong emphasis on human-to-human connections, and the USA’s unique…

Presidents from Brand USA, the US Travel Association and Choose Chicago, joined the Mayor of Chicago and a Board executive of the Chicago Cubs to welcome some…

Brand USA has asserted its confidence in the destination's reinvigorated inbound tourism industry after COVID, today restating a target outlined in the 2022 National Travel and Tourism Strategy to welcome 90 million visitors to the United States by 2027 – a volume of people that will inject US$279 billion into the US economy.

The US Travel Association's annual mega tourism summit, IPW – held in partnership with Premier Sponsor Brand USA – kicked off in grand style this morning in Los…

Brand USA has appointed Fred Dixon as the company's new President & Chief Executive Officer, effective 15 July 2024.  Dixon will succeed Chris Thompson, who…

More than 50 media, members and partners in the US travel industry in Australia came together on Thursday morning to celebrate Thanksgiving, and give thanks for its long-standing partnerships and friendships, and the new ones forged over the last twelve months.

The Travel Junction has partnered with Brand USA to create 12 new self-drive itineraries through the United States, aimed at making booking trips to the USA…

West Hollywood Travel + Tourism Board lead a delegation of hoteliers to Melbourne and Sydney earlier this month to meet with trade partners and travel advisors.

The US Customs and Border Protection (CBP) will bump up the cost of the Electronic System for Travel Authorisation (ESTA) from US$10 to US$17 for the next five years.