After several weeks of uncertainty, the US Travel Association has confirmed this year’s IPW (International Pow Wow) travel trade show has been cancelled for 2020 due to the coronavirus pandemic. IPW Las Vegas had been earmarked to run from 30 May to 3 June 2020 at the Las Vegas Convention Centre.

Brand USA has signed a three-year, global sponsorship agreement with United Airlines to promote international travel across the United States.

With the support from United Airlines, Visit California, Sonoma County Tourism, Visit Napa Valley and South Lake Tahoe, SF Travel, SFO and Brand USA hosted a San Francisco-themed event in Melbourne on 22 October to celebrate the launch of the new United Airlines direct flight between the two cities. The first flight from Melbourne departs on 31 October, 2019 and will operate three days a week every Monday, Thursday and Saturday until further notice.

Ovolo in Woolloomooloo was replicated as the unique neighbourhoods of Washington, DC last night, as Destination DC and their partners, Kimpton Hotel and Restaurant Group and United Airlines, treated up to 100 members of the travel industry and media to a taste of DC.

Six product managers from Australia and New Zealand last week headed to Maui on a combined famil between Hawai‘i Tourism Oceania, Brand USA and Hawaiian Airlines.

Tourism marketing and PR agency, Gate 7, has appointed experienced marketer Liz Glover as its new Brand USA Director for Australia and New Zealand.

Brand USA, in partnership with Air New Zealand, arranged six itineraries for the 2018 “Backstage USA” MegaFam, which took place 16–25 August 2018 and allowed 60 travel agents from Australia and New Zealand to experience the United States.

Brand USA and Air New Zealand have revealed the 30 Australian travel agents who have secured highly sought-after positions on the 2018 USA MegaFam, the largest ever trade famil to depart Australia and New Zealand for the United States.

To celebrate the launch of Brand USA and Air New Zealand’s MegaFam incentive where Australian travel agents can win an exciting music-themed ticket for seven nights in the USA, Brand USA and Air New Zealand has embarked on a road show with five agent training events in Australia.

Tuesday saw the launch of the Brand USA and Air New Zealand MegaFam incentive where Australian travel agents have the chance to win an exciting music-themed ticket to seven fabulous nights in the USA.

Over 70 travel agents attended and put their destination expertise to the test, safe in the knowledge that it’s easier than ever for Aussies to visit Texas, with the recent launch of United Airlines’ new direct service between Sydney and Houston.

“Through this MegaFam, we have the unique privilege of showcasing all that our nation has to offer, as well as immersing our visitors in the USA’s various musical themes, which are an essential part of the American experience. We look forward to welcoming this esteemed group of travel professionals and taking them to, through and beyond America’s gateways,” Thompson said.