Celebrity Cruises christened Celebrity Apex at an event in Ft. Lauderdale, Florida last week ahead of the vessel’s debut Caribbean season.

Celebrity Cruises will deploy all three of its Edge-class ships – Celebrity Edge, Celebrity Apex and Celebrity Beyond – to Europe in 2023.The ‘Edge’ ships will join four other vessels in Europe as part of the program, including recently revamped Celebrity Silhouette, as well as Celebrity Constellation, Celebrity Infinity and Celebrity Reflection.

Royal Caribbean Group has unveiled a vision to achieve net-zero emissions by 2050. Under its ‘Destination Net Zero’ decarbonisation roadmap, Royal Caribbean Group plans to “cut emissions, protect our oceans, and ensure the viability of the hundreds of destinations that our guests and crew members care deeply about,” said Richard Fain, Chairman and CEO of the Group.

Royal Caribbean Group CEO and Chairman Richard Fain has used his latest, and what he expects to be final, COVID update to the trade to encourage travel advisors to win back cruise bookings.

Celebrity Cruises set a new record during last week’s 2023/24 season launch with bookings exceeding previous local launches by four times.

Celebrity Cruises has unveiled plans to operate three ships in Alaska for the 2023 Summer season.

With a Michelin-starred chef, one of the world’s most famous interior designers and globally-inspired cuisine and cocktails, the culinary experience on board Celebrity Cruises latest ship Celebrity Beyond is set to be “without comparison,” says Celebrity Cruises President and CEO Lisa Lutoff-Perlo.

Celebrity Cruises is bringing out the big guns for its 2023/24 Australia, New Zealand and South Pacific deployment. The cruise line will debut its revolutionary Celebrity Edge ship to the region for five months.

Celebrity Cruises has launched a multi-million-dollar global advertising campaign aimed at enticing consumers to reawaken their wanderlust and reconnect with the people and the world around them. With the tagline, “Journey Safe, Journey Wonderfull,” the campaign taps into the transformative wonders of experiencing the world from the perspective of a Celebrity ship.

Royal Caribbean Group Chairman and CEO Richard Fain has revealed the company – owner of Royal Caribbean International, Celebrity Cruises, Silversea, Hapag-Lloyd Cruises and TUI Cruises – is evaluating new ways to speed up refunds back to guests’ pockets.

Celebrity Cruises has developed a new trade learning platform for agents in Australia and New Zealand to provide advanced training and selling tools.

Royal Caribbean Group Chairman and CEO Richard Fain has weighed in on the debate around COVID-19 lockdowns, referring to the measures as “not a viable long-term practice in a free society”.