Royal Caribbean Group has entered into a definitive agreement to sell the Azamara brand to Sycamore Partners, a private equity firm specialising in consumer, retail and distribution investments.

Celebrity Cruises has this week rolled out a new tagline of ‘Always Included’, building on the marketing jargon of ‘New Luxury’.

Royal Caribbean Group has acquired the remaining shares of Silversea Cruises two years after it purchased a two-third stake in the ultra-luxury cruise company.

Celebrity Cruises has taken delivery of its second Edge series ship, Celebrity Apex, in what is believed to be the first virtual delivery of a cruise ship.

For the first time in maritime history, an all-female bridge and onboard leadership team set sail recently to commemorate International Women’s Day. Led by Captain Kate McCue, the first American female cruise ship captain, who was accompanied by 26 other women representing 16 different countries, the award-winning Celebrity Cruises’ Celebrity Edge sailed out of Port Everglades and began a seven-day Caribbean journey.

Celebrity Silhouette has returned from a 42-day bow-to-stern makeover following the completion of the ship’s dramatic ‘Celebrity Revolution’ modernisation. The extensive refresh makes Celebrity Silhouette the fourth ship in Celebrity Cruises’ fleet to undergo the enhancement.

goop, the modern lifestyle brand founded by Gwyneth Paltrow, is partnering with Celebrity Cruises to create the first goop at Sea experience. Scheduled to take place on the soon-to-debut Celebrity Apex, the event will see Paltrow and goop’s Chief Content Officer, Elise Loehnen, join an 11-night wellness cruise through the Mediterranean on 26 August 2020 to host a special onboard experience for the retreat goers.

2020 heralds the arrival of a further fleet of new luxury ocean ships, including two newcomers to cruising, Virgin Voyages and The Ritz-Carlton Yacht Collection.

Celebrity Cruises has confirmed all guests and crew of Celebrity Xpedition are safe after the vessel ran aground in the Galapagos. The 46 passengers and 58 crew onboard the stricken vessel were evacuated on Tuesday night when the incident occurred as Celebrity Xpedition was sailings it scheduled itinerary.

Celebrity Cruises is set to transform the industry again with the unveiling of The Celebrity Revolution, a more than $500-million reimagining of the fleet in partnership with more than 500 leading architects, designers, and engineers designed to bring the rest of the brand’s award-winning fleet to the Edge.

The first expedition mega yacht of its kind specifically designed for the Galapagos Islands, Celebrity Flora, was launched in a historic, sustainability-focused naming ceremony.

Celebrity Cruises took launched its new purpose-built Galapagos Islands luxury ship, Celebrity Flora, during a ceremony earlier this month in Rotterdam, Netherlands. On hand for the delivery was Royal Caribbean Cruise Ltd’s Chairman and CEO Richard D. Fain and other company and shipyard executives, along with over 70 crew members.