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Celebrity River Cruises
The launch of Celebrity River Cruises is a strategic move by Royal Caribbean Group (RCG) to keep customers within its expansive ecosystem while elevating the river cruise experience, according to President and CEO Jason Liberty.
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Royal Caribbean Group enters river cruising segment
Celebrity Cruises will make a play at the booming river cruise market, unveiling plans to launch premium river cruise holidays in Europe beginning in 2027. The…
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