Hapag-Lloyd Cruises is accepting non-binding and free of charge pre-bookings for its 2022/2023 global programs.

The TUI Group has completed the sale of its subsidiary Hapag-Lloyd Cruises to TUI Cruises after agreeing to the sale in February this year.

Hapag-Lloyd Cruises is repositioning four of its five ships to Hamburg as the cruise line pushes the ‘stay at home’ global message fuelled by the coronavirus pandemic. The fleet of ships would normally be sailing the seven seas, but are now heading for the waters of its home port.

German luxury cruise operator Hapag-Lloyd Cruises will be a prime beneficiary of a renewed focus on the premium market by the TUI Group and its partner Royal Caribbean Cruises. The businesses have confirmed plans to ramp up their luxury, expedition and premium cruise segments as part of a strategy to lure new audiences to luxury cruise products.

Karl J. Pojer, CEO of Hapag-Lloyd Cruises and Chairman of the CLIA Deutschland Leadership Council, received the Special Award, which recognises those who have made a special contribution with their success and innovation.