The new campaign includes booking incentives for travel professionals and a relaunch of the I Prefer Hotel Rewards program for guests.

Korea Tourism Organisation showcased preferred hospitality and experience providers at ILTM Asia Pacific.

The premium hospitality brand announced the rollout of a new global campaign, sustainability goals, and the future launch of a travel directory print product.

Gastronomy, wellbeing and personalised service underpin the six new Raffles Hotels & Resorts concepts scheduled to open in 2023 and 2024.

Gen Z and millennial travellers within the Asia Pacific luxury segment are forgoing long-haul flights to explore their native regions, with authentic connections and experiences taking priority.