Hurtigruten has announced the launch of its newest premium touring experience, Savour the Northern Lights. Building on the success of its acclaimed touring range, this exclusive journey invites guests to indulge in the breathtaking beauty of the Aurora Borealis while savouring world-class gourmet dining. This luxurious upgrade to the Arctic adventure promises not only stunning views but also an unforgettable culinary experience, making it the perfect getaway for discerning travellers seeking to explore the Nordic wonders of Norway and Finland.

Hurtigruten has released its updated plans for its Sea Zero project, the zero-emission ship scheduled to debut in 2030, in its research and development phase. With the help of large batteries, sails, and other innovative solutions, the ship will be able to sail entirely emission-free during normal operation, while energy consumption could be reduced by 40-50%.

A survey of 4,000 people from different countries around the globe has rated seeing the Northern Lights as the “ultimate bucket list experience”. Skyhook’s survey placed the Northern Lights ahead of Machu Picchu, the Galapagos Islands, Antarctica and African safaris.

One of the best ways of experiencing the Northern Lights is on a Hurtigruten voyage during the winter season.For 130 years, Hurtigruten has navigated Norway’s coast and witnessed every imaginable display of the aurora. Envision vibrant ribbons of pink and red weaving across the Arctic sky, rare coronas shimmering above fjords adorned with frozen waterfalls, and even an aurora shaped like a dragon.

Hurtigruten has become the first and only travel brand that is part of a new major initiative, Made in Norway – a visionary project by the Norwegian government and Innovation Norway. The initiative promotes and celebrates the best Norwegian craftsmanship, authenticity, and sustainability on a global scale.

Travel advisors will now access separate booking portals for Hurtigruten and HX as Hurtigruten Group continues to differentiate the two brand identities.

Since 1893, Hurtigruten has been the heartbeat of the Norwegian coast, beloved by locals for over a century. By sailing with Hurtigruten, your clients step into Captain Richard With’s original vision to experience the authentic Norwegian spirit that has shaped the cruise line’s identity from the very beginning.

Hurtigruten has unveiled a witty new brand campaign which draws on ingrained Norwegian idioms used to express how they’re feeling, as the coastal voyage operator looks to stand out in a sea of vanilla.

Send your clients on an epic trip of a lifetime, travelling among the spectacular landscapes of Norway, Sweden and Finland with bright skies above. Skies that shine all day, and all night, giving them ample time to make the very most out of their adventure.

Hurtigruten Group has boosted its presence in the Asia-Pacific region with new key appointments across its sales, marketing, PR and customer service teams.

Celebrating the start of a brand-new financial year ahead of ILTM Asia Pacific this week, the Luxury Travel Collection’s independent brand group was treated to an exquisite dining ‘expedition’ event at Raffles Hotel, Singapore by Hurtigruten & HX (Hurtigruten Expedition).

Send your clients on an extraordinary Scandinavian adventure with Hurtigruten’s best-selling Follow the Lights escorted small-group tour.