HX and sister brand Hurtigruten have unveiled the next phase of their new brand identities following the initial announcement in September. Last week, in anticipation of Wave Season, the brands launched new visual profiles, websites, social channels, brochures, booking materials, advertisements and more to solidify their distinct brand identities.

HX (Hurtigruten Expeditions) has firmed up its 2025/2026 season, doubling down on growth destinations with the introduction of new ports, landings, and itineraries, as well as increased local integration and community engagement programming.

Hurtigruten is buckling down on its Australian industry alliances in 2024, assembling some of the largest travel agency groups and partners in the country last week to outline its way forward after splitting the organisation in two recently.

Green is the new Black – at least as far as Hurtigruten Group is concerned. Especially when it comes to Green Friday, the eco-friendly alternative to the annual Black Friday sales period.

Hurtigruten Group Receives Best ESG Ranking of a Cruise Company

Embark on an extraordinary Scandinavian adventure with Hurtigruten Norwegian Coastal Express’ best-selling ‘Follow the Lights’ escorted small-group tour.

Arctic Umiaq Line and Hurtigruten Norwegian Coastal Express have unveiled a new partnership to enhance growth and opportunities in Greenland’s tourism industry. Both companies, with a high focus on sustainability, are partnering to develop Arctic Umiaq Line’s unique product for the international market and promote sustainable tourism in Greenland.

This July is shaping up to be a momentous one for Norwegian cruise and shipping company, Hurtigruten Norwegian Coastal Express.

Hurtigruten Norwegian Coastal Express has recommenced sailings between the Norwegian mainland and Svalbard for the first time since 1982. MS Trollfjord set sail from Bergen on Saturday on its way to Longyearbyen on the Svalbard Express route. The voyage was fully booked with both tourists and cargo on board.