Kerzner International, the operator of One&Only and Atlantis properties, has unveiled plans for its second lifestyle and fitness brand hotel project under its new SIRO brand.

Kerzner’s ultra-luxury hospitality brand, One&Only, is set to enter the South Pacific market after it was reported in Fiji that a new “seven-star” resort would be developed in the nation’s Yasawa Islands.

Emirates One&Only Wolgan Valley is getting a sister property in the United States in the next few years. Kerzner International, the parent company of One&Only Resorts, says it expects to open One&Only Moonlight Basin in Big Sky, Montana in 2024.

Kerzner International is launching a new lifestyle and hospitality hotel brand focused on fitness and wellbeing. SIRO (pronounced Sigh-Row), the brand will be “an immersive lifestyle destination, blending the boundaries between hospitality, fitness and wellness through a fresh perspective and energizing experiences,” Kerner said.