September 3, 2021
LATTE chats with the bureaux chief spearheading tourism’s revival in Baja California
This week LATTE chats exclusively with Rodrigo Esponda, Managing Director of Los Cabos Tourism Board.Rodrigo has been Los Cabos Tourism Board for the past five years, steering the organisation through its most rapid period of international visitor growth and rapid expansion as an ultraluxury destination (where there are now 11 Virtuoso Preferred properties), to the turmoil of the coronavirus pandemic.He is now at the forefront of Los Cabos’ tourism rebound, with international visitor numbers for July 2021 surging nearly 25% on the corresponding period in 2020. And that’s more than 12 months after the tourism gateway threw out the welcome mat to overseas visitors with a phased reopening beginning in June last year.In response to COVID-19, Los Cabos was designated as the world’s first Sharecare health security VERIFIED destination earlier this year. So how is business, and what does that actually mean?
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