Accor and hospitality group sbe have unveiled plans to convert a five-star London hotel, The Curtain, into a Mondrian hotel in collaboration with current owner Reuben Brothers.

Accor and sbe, an international hospitality group that develops, manages and operates award-winning brands, have unveiled the first Mondrian hotel in the Asia Pacific; Mondrian Seoul Itaewon.

The CEO of AccorHotels Asia-Pacific, Michael Issenberg, believes the Australian market could be a suitable fit for the group’s upscale brand with Swiss heritage, Mövenpick Hotels & Resorts. AccorHotels acquired Mövenpick and its portfolio of over 80 hotels and resorts earlier this year. Currently the brand is present in 24 countries, but has not spread its wings Down Under.

AccorHotels and sbe Entertainment Group (“sbe”) have inked a Letter of Intent and entered into exclusive negotiations for AccorHotels to acquire a 50% stake in sbe for $125 million, as part of a strategy to expand its offering in the luxury lifestyle hospitality segment.