The ultra-luxury ocean cruise segment is growing exponentially each year, with vessels already in the top-of-the-line flotilla being out-done by newer technology advances, extravagant suites, fancier restaurants and onboard and off-ship experiences from which consumers can choose. The advancements can make pairing the right cruise product for the right client a challenge for agents, especially since the word “luxury” has been so heavily “bastardised”, says Norwegian Cruise Line Holdings’ (NCLH) Senior Vice President and Managing Director, Asia Pacific, Steve Odell.