Accor has signed a partnership agreement for the development of Sofitel Jaipur Jawahar Circle. A sister to Accor’s luxury hotels Fairmont Jaipur and Raffles Jaipur (opening mid 2024), the new-build Sofitel Jaipur Jawahar Circle luxury hotel is scheduled to open its doors in 2028.

Accor, always known to stage events with a touch of class, excelled itself again on Wednesday night with a celebration of luxury at Sydney’s iconic 5-star Sofitel Wentworth. It marked the establishment of a fresh organisational structure that brings the three brands under one team.

Accor has formalised changes to its organisation – which came into effect from 1 January 2023 – splitting the hospitality firm into two divisions: i) Premium, Midscale and Economy, and ii) Luxury and Lifestyle.

Sofitel Melbourne will undergo a refurbishment of all of its 360 guestrooms and the transformation promises to bring the ‘Live the French Way’ essence to life.

Sofitel Ambassador Seoul Hotel & Serviced Residences has opened as the first French luxury hotel brand in South Korea. The property is also the first Sofitel-branded hotel and serviced-residences complex globally, allowing guests to experience the French art of living in their choice of luxury hotel room or fully serviced residence.

Accor has released new imagery of its much-anticipated Sofitel Adelaide, scheduled to open from 1 September 2021.

Sofitel Sydney Darling Harbour has rolled out a new self-check-in experience for guests, delivering a seamless modern check-in process for guests.

Accor is expanding its presence in the Philippines with the signing of Sofitel Cebu City, a 195-room luxury hotel that will debut in 2025.

Sofitel Auckland Viaduct Harbour will officially reopen on 19 October 2020 after an extensive makeover that reaffirms its French luxury and art de vivre heritage with contemporary elegance. The hotel will offer striking designed spaces, bespoke experiences, privacy and a sense of discovery.

Sofitel Dubai The Obelisk is earmarked to welcome guests from October 2020, the latest luxury property in the Accor portfolio to open in the United Arab Emirates.

The maiden Sofitel Hotels & Resorts property has opened in Turkey: Sofitel Istanbul Taksim.

Sofitel Sydney Darling Harbour has been accepted into Virtuoso’s exclusive portfolio of luxury travel partners, comprised of more than 1,700 preferred suppliers in 100 countries.