Switzerland Tourism has unveiled its latest brand campaign featuring global brand ambassador, Roger Federer, alongside Oscar award winner, Anne Hathaway.

Effective today [17 February 2022], Switzerland is removing the majority of requirements to wear face masks or provide COVID certificates in public areas, introduced in May 2021.

Switzerland Tourism is inviting travel advisors to enrol in the Switzerland Travel Academy – the pathway to becoming a Switzerland Specialist while rediscovering and reconnecting with everything the country has to offer.

When it comes to visiting a country that is quite unquestionably Mother Nature’s pièce de résistance, it is only natural for visitors to want to see everything. Question is, where does one start? What is the best possible way to take in all of Switzerland’s spectacular highlights and still enjoy an enriching and immersive experience?

Switzerland Tourism has launched a campaign exclusively aimed at women for the first time in the tourism bureau’s history. The ‘Six in the City’ campaign is inspired by the American TV series “Sex and the City” (1998–2004) and two films derived from the hit show.

Switzerland is the birthplace of winter tourism. What began as a mini getaway in 1864 for a handful of English tourists now attracts a host of international visitors from every corner of the world in search of all sorts of wonderful wintry experiences.

No other country, whose name at the slightest of mentions, conjures up more images of pristine landscapes depicting majestic mountains reflected on mirror-like lakes, soft dreamy meadows and charming fairytale-like villages than Switzerland.

Seize the opportunity! Buy your Swiss Travel Pass with 25% discount before 11 December 2021. Enjoy full flexibility thanks to no-fuss, free cancellation. Get the special offer for this month now at: MySwitzerland.com/ticket or through the RailEurope online portal agent.raileurope.com

The long wait is finally over! Switzerland is no longer just a dream, but a dream coming true.Australians craving for their Swiss fix can now not only look forward to being welcomed back with wide-open arms, but also to a host of brand new and thoroughly enriching experiences. From the snowy peaks and glassy lakes to soft rolling hills and quaint picture-perfect postcard-like villages, the only preparations required before heading over are knowing the following.

Earlier this year Roger Federer has announced his new role as ambassador for Switzerland Tourism.

Women should be able to achieve their full potential – even when on holiday in Switzerland. That is why Switzerland Tourism launched the “100% Women” initiative on International Women’s Day.

Switzerland Tourism is offering up a bevvy of generous prizes to travel advisors who join a series of live webinars commencing 19 May.