April 14, 2022
The Princess Diaries starlet stars alongside Ambassador Roger Federer
Switzerland Tourism has unveiled its latest brand campaign featuring global brand ambassador, Roger Federer, alongside Oscar award winner, Anne Hathaway.
Read More…February 17, 2022
COVID certificate no longer required to access most public areas
Effective today [17 February 2022], Switzerland is removing the majority of requirements to wear face masks or provide COVID certificates in public areas, introduced in May 2021.
Read More…November 25, 2021
Register to be a certified specialist with Switzerland Tourism
Switzerland Tourism is inviting travel advisors to enrol in the Switzerland Travel Academy – the pathway to becoming a Switzerland Specialist while rediscovering and reconnecting with everything the country has to offer.
Read More…November 25, 2021
What are the best possible ways to take in Mother Nature’s pièce de résistance?
When it comes to visiting a country that is quite unquestionably Mother Nature’s pièce de résistance, it is only natural for visitors to want to see everything. Question is, where does one start? What is the best possible way to take in all of Switzerland’s spectacular highlights and still enjoy an enriching and immersive experience?
Read More…November 17, 2021
Switzerland Tourism’s first ever focus on a specific gender
Switzerland Tourism has launched a campaign exclusively aimed at women for the first time in the tourism bureau’s history. The ‘Six in the City’ campaign is inspired by the American TV series “Sex and the City” (1998–2004) and two films derived from the hit show.
Read More…November 17, 2021
Switzerland – the birthplace of winter tourism
Switzerland is the birthplace of winter tourism. What began as a mini getaway in 1864 for a handful of English tourists now attracts a host of international visitors from every corner of the world in search of all sorts of wonderful wintry experiences.
Read More…November 11, 2021
Immersion in untouched natural surrounds, local customs and ways of life
No other country, whose name at the slightest of mentions, conjures up more images of pristine landscapes depicting majestic mountains reflected on mirror-like lakes, soft dreamy meadows and charming fairytale-like villages than Switzerland.
Read More…November 11, 2021
Experience the Swiss highlights on the Grand Train Tour
Seize the opportunity! Buy your Swiss Travel Pass with 25% discount before 11 December 2021. Enjoy full flexibility thanks to no-fuss, free cancellation. Get the special offer for this month now at: MySwitzerland.com/ticket or through the RailEurope online portal agent.raileurope.com
Read More…November 4, 2021
What you need to know about Switzerland’s COVID entry requirements and more
The long wait is finally over! Switzerland is no longer just a dream, but a dream coming true.Australians craving for their Swiss fix can now not only look forward to being welcomed back with wide-open arms, but also to a host of brand new and thoroughly enriching experiences. From the snowy peaks and glassy lakes to soft rolling hills and quaint picture-perfect postcard-like villages, the only preparations required before heading over are knowing the following.
Read More…November 4, 2021
Swiss tennis star Roger Federer shares his ‘must do’ experiences and destinations
Earlier this year Roger Federer has announced his new role as ambassador for Switzerland Tourism.
Read More…March 25, 2021
New campaign centred on 100% women-only experiences and challenges
Women should be able to achieve their full potential – even when on holiday in Switzerland. That is why Switzerland Tourism launched the “100% Women” initiative on International Women’s Day.
Read More…May 13, 2020
Participating travel agents have the chance to win Victorinox prizes
Switzerland Tourism is offering up a bevvy of generous prizes to travel advisors who join a series of live webinars commencing 19 May.
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