Switzerland Tourism

Earlier this year Roger Federer has announced his new role as ambassador for Switzerland Tourism.

Women should be able to achieve their full potential – even when on holiday in Switzerland. That is why Switzerland Tourism launched the “100% Women” initiative…

Switzerland Tourism is offering up a bevvy of generous prizes to travel advisors who join a series of live webinars commencing 19 May.

With more and more travellers heading over to Switzerland for a white Christmas and plenty of snow action, Switzerland Tourism has put together a list of must-dos to help visitors make the most of their time while not missing out on the country’s top highlights for the season.

While summer and winter remain the most popular seasons to visit Switzerland, autumn also gains its fair share of interest. A season far too short, Switzerland…

The hotly anticipated annual Swiss Travel Pass SuperStar Program has kicked off and will run for three months ending 27 September, 2019.

Switzerland Tourism’s city campaign focuses on the country’s boutique towns, highlighting certain city experiences that may sometimes not be obvious to visitors. This helps them to feel like a local while exploring the country because it’s not just about taking a peek into the ways of life of the locals but experiencing the cities like one as well.

Travel trade partners were given the opportunity to meet Switzerland Tourism's impending new local chief at a cocktail event and market update in Sydney last…

On Wednesday , over 100 travel agents and trade partners gathered at ‘View by Sydney’ to discover a different side of Europe. ‘See Europe Differently’ was the…

Already one of the most exclusive rail experiences in Switzerland and around the world where passengers travel across 291 bridges and through 91 tunnels on an eight-hour journey between St Moritz and Zermatt, the Excellence Class was created in response to the many passengers’ requests for a top class luxury offering in terms of experience, service…