Tourism Australia has really done a great job. Instead of just looking at the destination as a whole, [it has] created these verticals, and identified that luxury was one of the fastest growing verticals. It’s kind of like a greenhouse; Australia had these seedlings and Tourism Australia put the sun lamps on them. It brought the world’s attention to what you had.

Tourism Australia and Visit Victoria showcased Australian food and wine at Los Angeles’ largest food festival last weekend, the Los Angeles Times Foodbowl.

“Through our involvement in Luxperience we aim to give specialist buyers from around the world greater insight and first-hand experience of the diversity of Australia’s luxury and premium tourism offering,” said Tourism Australia Managing Director, John O’Sullivan.

Virtuoso, the leading global network specialising in bespoke and experiential travel will bring approximately 500 of the most influential decision-makers in the luxury travel industry to Australia for a week-long conference program, networking events and destination immersion famils.