A new brand for Tourism Western Australia – with a strong focus on Indigenous culture – that promises to “redefine the destination” is on the verge of being launched by the state tourism board.

Tourism Western Australia has this week rolled out its West Aussie All Stars (WAAS) trade training program, an educational tool designed to help travel professionals effectively sell Western Australia.

Tourism Western Australia has appointed The Walshe Group as its new East Coast trade representative for two years. Following a competitive tender process, The Walshe Group was chosen to work closely with Tourism WA to provide representation across the key markets of Victoria, New South Wales and Queensland.