Western Australia’s natural wonders are beckoning east coasters to explore the state’s majestic landscapes, flora and fauna, and leave the everyday well-known and well-trodden behind with a getaway to a space unspoiled.

Tourism Western Australia wants more visitors, and to get them it is spending $15 million on a global advertising campaign, showcased in Sydney on Wednesday night. The campaign was teased last month to luxury travel delegates attending Virtuoso Travel Week in Las Vegas, reported exclusively by LATTE.

A new brand for Tourism Western Australia – with a strong focus on Indigenous culture – that promises to “redefine the destination” is on the verge of being launched by the state tourism board.

Tourism Western Australia has this week rolled out its West Aussie All Stars (WAAS) trade training program, an educational tool designed to help travel professionals effectively sell Western Australia.

Tourism Western Australia has appointed The Walshe Group as its new East Coast trade representative for two years. Following a competitive tender process, The Walshe Group was chosen to work closely with Tourism WA to provide representation across the key markets of Victoria, New South Wales and Queensland.

Cruise Lines International Association (CLIA) Australasia is preparing a busy summer season of online education opportunities for member travel agents, beginning with the return of its successful Cruise Port & Destination Virtual Showcase next month.

Tourism Western Australia has launched a holiday campaign targeting intrastate travel to regional areas of the state following the lifting of the majority of travel restrictions on Friday 29 May. The promotion to Western Australians, affectionately known as ‘sandgropers’, will centre on taking a “different kind of holiday”, such as a staycation in Perth or travel to new places for new experiences.