Virtuoso has revealed the destination of its 2026 Symposium as Seoul, South Korea, with the event to take place from 15 to 19 April 2026.

The year has started off strong for Virtuoso, with the luxury travel network’s sales for the first quarter up by 14% on the same period last year.

Virtuoso held its annual Symposium from 13 to 17 May 2025 aboard the privately chartered Crystal Serenity with 375 industry professionals from 38 countries in attendance.

Virtuoso has named Lori Sheller as Vice President, Global Cruise, in the latest realignment of senior executives of the luxury travel network.

Maria Beatriz Sajon will replace Hanna Hinz as Virtuoso’s General Manager, Continental Europe with immediate effect, as the luxury travel network seeks to accelerate growth across the region.

Timing is key when it comes to harnessing the full potential of Virtuoso’s ultra-high-net-worth (UNHW) clients, and industry data suggests that now is the right time to act, according to the Global General Manager of its new UHNW Division Shelby Donley.

Further changes are afoot at Virtuoso’s senior leadership level, with Úna O’Leary newly appointed as Vice President, Global Partnerships.

A new initiative is underway to elevate the Virtuoso luxury travel experience through the introduction of a dedicated suites program, set to roll out in 2025.

Key changes to the Virtuoso senior leadership team have been confirmed as part of a strategic realignment to support its ongoing international expansion.

Brisbane hotel The Calile has joined Virtuoso’s luxury portfolio of hotels, cruise lines, destination and tour companies as a preferred supplier.

The pioneering partnership between Virtuoso and Tourism Australia continues to drive demand with the luxury travel network recording a 34% increase in bookings for travel to the destination this year.

Virtuoso has welcomed over 100 hotels and resorts into its preferred partner portfolio over the past year. With over 1,800 preferred hotels and resorts epitomising luxury, Virtuoso’s savvy clientele flock to its curated collection, which was reflected in the increased average daily rate (ADR) of US$1,540 in 2024, up 3% from 2023.