Western Australia’s natural wonders are beckoning east coasters to explore the state’s majestic landscapes, flora and fauna, and leave the everyday well-known and well-trodden behind with a getaway to a space unspoiled.

Tourism Western Australia wants more visitors, and to get them it is spending $15 million on a global advertising campaign, showcased in Sydney on Wednesday night. The campaign was teased last month to luxury travel delegates attending Virtuoso Travel Week in Las Vegas, reported exclusively by LATTE.

The South West of Western Australia is one of the premium wine producing regions in the country, with a Mediterranean climate and close proximity to the ocean creating near-perfect grape growing conditions for winemakers. There are five distinct wine regions in the whole of Australia’s South West; namely Geographe, Margaret River, Southern Forests (Pemberton & Manjimup), Blackwood Valley, and Great Southern – meaning no matter where your clients plan to go, there’s a top drop just waiting to be discovered.

When a destination has a combination of world-renowned wineries with vineyards in close proximity to an unspoilt coastline, towering karri forests, ancient limestone caves, indulgent food and wine experiences and over 50,000 years of Aboriginal history, it’s easy to see why people add it to their bucket-lists. Travellers to Western Australia’s South West will discover that it truly is a dream-like place to explore.

A new brand for Tourism Western Australia – with a strong focus on Indigenous culture – that promises to “redefine the destination” is on the verge of being launched by the state tourism board.

Tourism Western Australia has this week rolled out its West Aussie All Stars (WAAS) trade training program, an educational tool designed to help travel professionals effectively sell Western Australia.

One of Australia’s largest private investment groups, Western Australian firm Tattarang, has acquired Margaret River’s Cape Lodge Hotel.

For Australians eager to explore their own backyard, Ponant has revealed the return of two of its fleet of small luxury expedition ships, Le Lapérouse and Le Soléal, to Australian waters in 2021, with a collection of eight new immersive itineraries along the coastline of Western Australia, South Australia, Tasmania, New South Wales and Queensland.

Arcadia Expeditions has released its latest expedition – Indigenous Immersion: The Art of Storytelling, a 15-day air safari travelling to rarely-visited parts of the Northern Territory and Western Australia.

Tourism Western Australia has rolled out a new campaign targeting the local ‘staycation’ market with hotel discounts of up to 40%.

Inspiring Journeys has developed six new domestic trips in its Australia and New Zealand portfolio. The new journeys are inspired from customer research that shows 59% of people seek cultural experiences, 46% want to connect with locals, 37% want a food and wine experience, 38% dream of bush and nature walks and 27% want to immerse themselves in museums and art galleries.

APT has released a new collection of Luxury Short Breaks exploring popular tourist regions of Western Australia, Tasmania and South Australia. Billed as a “new travel style”, the tours are no longer than a week in duration and spend multiple nights at each luxury lodge or boutique accommodation utilised.