Tourism Western Australia has launched a holiday campaign targeting intrastate travel to regional areas of the state following the lifting of the majority of travel restrictions on Friday 29 May. The promotion to Western Australians, affectionately known as ‘sandgropers’, will centre on taking a “different kind of holiday”, such as a staycation in Perth or travel to new places for new experiences.

The post-COVID-19 recovery phase has led to a surge in interest for private small group touring in Australia and New Zealand for AAT Kings Group Company, says the company’s CEO Matthew Cameron-Smith.

Tourism operators in Western Australia have been offered a lifeline by the state government with a $14.4 million recovery package to help them “reshape” their businesses in the COVID-19 landscape.

Marriott International’s ultra-luxury hotel brand, The Ritz-Cartlon Hotel Company, will welcome guests at The Ritz-Carlton, Perth from 15 November.