Aurora Expeditions has appointed former G Adventures veteran Greg Cormier as its new Chief Marketing Officer. Toronto-based Cormier is tasked with driving global growth for the brand, with a particular focus on enhancement of the company’s digital experience as well as growing market share in North America.

Cormier, who was at G Adventures for nearly 7 years and most recently as VP Digital Marketing & E Commerce, replaces Hayley Peacock-Gower who resigned from the role in May to pursue a “new opportunity and challenge”.

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He brings more than 20 years’ experience in brand and digital marketing to the role. He will work closely with the Aurora Expeditions global marketing and sales teams to support the scaling of operations as Aurora prepares to welcome its third purpose-built small ship in 2025.

“I am thrilled to have joined Aurora Expeditions at this pivotal moment for the brand,” Cormier commented.

“With two modern, small expedition ships and a third launching in 2025, I’m excited to build on the incredible work that has already been done and lead

the team into this next chapter of global growth and expansion.”

Aurora Expeditions recently announced in a press release its Arctic and Beyond 2026 season of voyages, including its first expeditions to Southeast Asia as well as its new Small Ship Cruise product, sailing in the Mediterranean, Atlantic Coast, British Isles and more.