Participation at the Fijian Tourism Expo (FTE) is expected to be a sell-out by trade partners next year. Just as Fiji’s reopening this month to international tourists creates a groundswell in demand for hotel rooms over the summer months, hosted buyers are forecast to be lining up in their droves to attend FTE 2022.

As Tourism Fiji’s ‘Open for Happiness’ campaign led by Rebel Wilson nears 230,000 views on YouTube, 13,000 likes on Instagram and 2,000 thumbs-up on Facebook, the tourism bureau’s chief Brent Hill says there’s plenty more in the strategy tank to come.

Tourism has bounced back with “Happiness” in Fiji, with the island nation relishing the return of international visitors from Australia and the United States this week.

Aussie actress and comedian Rebel Wilson fronts a new campaign for Tourism Fiji as the country opened for quarantine-free travel for fully-vaccinated Australians, New Zealanders, Brits and Americans earlier this week – from 1 December 2021.

Fiji Airways is finally able to breathe again, this week coming up for air, having survived a 20-month self-imposed international tourism ban due to the global pandemic.