Fiji Airways will join American Airlines AAdvantage® travel rewards program in the coming year, offering members a host of benefits as well as earning and redemption capabilities when travelling on either airline.

Loyalty members of Royal Caribbean Group three wholly-owned brands – Royal Caribbean International, Celebrity Cruises and Silversea – will attain equivalent tier status on any one of its brands.

Scenic Group has re-launched an enhanced rewards program to reward trade partners for every ocean, river and land journey booking made across the Scenic Group portfolio of brands. This includes Scenic Luxury Cruises & Tours and Emerald Cruises & Tours.

Dorsett Hospitality International, the parent company of Dorsett Hotels, Dao by Dorsett, d.Collection and Silka Hotels, has established a new partnership between its hotel loyalty program, Dorsett – Your Rewards, and Cathay Pacific.

TFE Hotels has updated its suite of member program offerings, overhauled its membership platforms and features, concurrently transitioning to a new global member program.

Accor and Everyday Rewards have forged a new partnership that will enable members of the hospitality company’s loyalty program, ALL – Accor Live Limitless, to transfer points to the Everyday Rewards progam.

Accor has unveiled a new worldwide loyalty and rewards program exclusively for travel agents called HERA, Accor Travel Advisor Program. This new program includes more brands, more features, and more capabilities as well as an enhanced digital experience with easy and efficient online tools for booking, tracking and reviewing activity.

The Global Hotel Alliance (GHA), including founding member Kempinski Hotels, has just celebrated its milestone birthday in style at the Hotel Adlon Kempinski Berlin. In keeping with the International Hospitality Investment Forum (IHIF) taking place in Berlin, where the special customer loyalty program was launched 20 years ago, numerous guests were able to toast the success together.

Langham Hospitality Group (LHG) unveiled its new loyalty and experience platform, Brilliant by Langham, designed to meet the dynamic and evolving needs of its guests.

Etihad Airways has confirmed plans to resurrect its Etihad Guest loyalty program from June 2024. The enriched program will see the introduction of a new elite Diamond tier to reward the airline’s top flyers.

The oneworld® alliance has introduced its first fully branded European lounge in Amsterdam, just weeks after launching its first premium lounge at Seoul Incheon International Airport.

American Express has this week opened its largest network-wide Centurion Lounge at Hartsfield-Jackson Atlanta International Airport, the busiest airport in the world. The new Centurion Lounge is located in Concourse E, near gate E11.