Emirates Skywards, the loyalty programme of Emirates and flydubai, is now offering members a chance to redeem Skywards Miles on Classic Rewards and Upgrade Rewards on all Emirates’ Premium Economy cabins.

Wyndham Rewards has added KrisFlyer, the lifestyle rewards program of the Singapore Airlines Group, to its roster of point transfer partners, giving its approximately 120 million enrolled members new ways to unlock added value from their membership.

Vino Volo and Plaza Premium Lounge have partnered to introduce the Vino Volo Dining Pass. This dining pass unlocks access to elevated dining offerings at airports across the U.S. and Canada, tailored to “modern travellers who value exceptional wine, quality cuisine, and a moment of calm before takeoff.”

At Virtuoso Travel Week, a panel of luxury travel advisors brought up the trend of shifting brand loyalty dynamics. Notably, Bharti Keshwala, partnerships director – Global Elite & Luxury, Reed & Mackay Travel, in the U.K., said that her clients are increasingly less loyal when it comes to the airlines they book with.

A new global rewards program is intending to turn traditional airline points schemes on their head. To that point, Passport Rewards has officially launched in Australia with a promise “to change the way people earn and redeem their frequent flyer points.”

Accor Plus, the Asia Pacific loyalty subscription programme of Accor, is set to undergo a refresh this spring. On 1 October 2025, all existing memberships will be upgraded to ALL Accor+ Explorer, unified under a premium flagship product. Members, according to Accor, will then be able to enjoy greater value with guaranteed ALL Accor Gold status or higher, two nights free every year and expanded global discounts.

Opening next month, American Airlines is enhancing the travel experience for Admirals Club® customers passing through Charlotte Douglas International Airport (CLT) with the debut of a new, innovative lounge solution: the Provisions by Admirals Club lounge — a first-of-its-kind space for American created for travellers on the go.