August 20, 2025
CEO Catherine Powell reveals brand refresh for luxury river cruise operator
Having pioneered the launch of river cruising in Colombia earlier this year, AmaWaterways is “actively looking” at new destinations to add to its offering, CEO Catherine Powell has confirmed.
Read More…August 20, 2025
Luxury travelers are in search of the best value and experience regardless of brand
At Virtuoso Travel Week, a panel of luxury travel advisors brought up the trend of shifting brand loyalty dynamics. Notably, Bharti Keshwala, partnerships director – Global Elite & Luxury, Reed & Mackay Travel, in the U.K., said that her clients are increasingly less loyal when it comes to the airlines they book with.
Read More…August 18, 2025
What motivates Aussies to travel and where are they going – Misty Belles sheds a light
Virtuoso released its annual vault of client booking data and trends last week in Las Vegas at the 37th annual Virtuoso Travel Week.Taking a deep dive into the data, Misty Belles, Vice President, Global Public Relations for Virtuoso said the traveller profile for Australians in 2025 was gearing towards more active trips and that their interest in cruising continues to expand.
Read More…August 16, 2025
The network is looking to maintain brand standards among the proliferation of ICs
Virtuoso—and the travel industry at large—has boomed over the past 20 years, mostly due to the proliferation of the independent contractor (IC) model. According to The Travel Institute, in 2008, less than a third (29%) of travel advisors were ICs; now, it’s the exact opposite, with 71% of advisors working as ICs.
Read More…August 15, 2025
“Not an IC revolution, its an entrepreneurial revolution,” Virtuoso CEO declares
Virtuoso CEO and Chairman Matthew Upchurch is encouraging the industry to flip from using the phrase ‘over tourism’ to ‘destination stewardship’, which the World Travel & Tourism Council has been referring to the edgy topic for the past four years.
Read More…August 15, 2025
Rocky Mountaineer’s parent company planning new rail opportunities
Canada’s iconic Rocky Mountaineer will potentially welcome new sister rail brands under its overarching parent company, Armstrong Collective, LATTE can reveal.
Read More…August 15, 2025
Gilda Perez-Alvarado says Orient Express is in its “most exciting phase”
Since Orient Express first re-emerged in 2016, following a near-40-year disappearance, and its subsequent acquisition by Accor, the company is in its “most exciting phase” of its renaissance, according to Gilda Perez-Alvarado, Chief Strategy Officer of Accor and CEO of Orient Express.
Read More…August 15, 2025
Data from Virtuoso should inspire suppliers, advisors and travellers
More than three-quarters of Virtuoso travel advisors have observed more interest among their clients in booking sustainable travel experiences when compared to five years ago. In developing its sustainability initiatives, Virtuoso determined three pillars it would focus on: supporting local economies, protecting the planet and celebrating culture—which, in that order, are of most to least importance according to Virtuoso clients.
Read More…August 14, 2025
Roam by Tauck will offer guests increased flexibility with five departures in August 2026/
Tauck is making a strategic play at a younger demographic to its traditional touring program, introducing Tauck by Roam. Jeremy Palmer, President at Tauck gave LATTE an exclusive heads up on the program at Virtuoso Travel Week on Tuesday this week ahead of the formal announcement. Proud of our 100 year legacy, but always looking to move forward.
Read More…August 13, 2025
Cultural Discovery cruise line excludes Australia’s NorthWest in new program
Swan Hellenic will sail the Asia Pacific region for the first time in 2026 following the return of SH Minerva which was out of operation for three-years due to sanctions against its previous leasing company, and its ties to Russia.
Read More…August 12, 2025
Virtuoso’s 2025 Global Luxury Traveller Report was launched at Virtuoso Travel Week
Despite speculation that international travellers are shying away from the US, Virtuoso Global Luxury Traveller Report 2025 has revealed otherwise.
Read More…August 12, 2025
More than 4,800 top luxury travel professionals from 107 countries are in attendance
Virtuoso Travel Week 2025 has kicked off Las Vegas, with more than 4,800 top luxury travel professionals from 107 countries gathering for a frenzied week of collaboration, connection, and strategic growth.
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