With nearly 90 hotels set to open in the coming years across its Sofitel, MGallery, and Emblems brands, Accor has declared 2024 a “milestone” year for its luxury and lifestyle divisions.

A landmark deal between Accor and DOJI Group aims to grow tourism to Vietnam’s third largest city with the opening of Sofitel Diamond Crown Hai Phong in 2026.

Sofitel has set its sights on the Sapa region of Northern Vietnam, with Sofitel Sapa Hotel & Residences to open in 2030.

Accor has confirmed it will open its largest Sofitel in the world in Cairo, taking the luxury brand’s tally of hotels in Egypt to four – a sign of its belief in the destination’s “great potential”.

Accor is celebrating a strong set of results in the third quarter, with a growing appetite for luxury a crucial piece of the puzzle.

Sydney Champagne Bar at Sofitel Darling Harbour was delighted to host an afternoon with Nathalie Vranken, Owner and CEO of Vranken-Pommery Monopole, in honour of World Champagne Day.

The CEO of Accor’s French inspired luxury hotel brand, Sofitel, has spoken frankly about the need to create brand consistency and filter member properties that avoid investing in refurbishments.

The AU$70 million refurbishment of the Sofitel Sydney Wentworth is nearing completion, with the five-star hotel unveiling its new look this week.

Sofitel has increased its presence in West Africa with the opening of Sofitel Cotonou Marina Hotel & Spa in Benin.

Accor has reported a solid first-half 2024 performance in line with its medium-term growth targets, demonstrating the strength of its model and strong momentum of the Group and its brands.

Sofitel New York has revealed details of a comprehensive refurbishment project coinciding with the 60th anniversary of the Sofitel brand this year. The initiative marks a significant milestone for Sofitel, reflecting its commitment to dynamic and refined luxury under the leadership of CEO Maud Bailly.

Accor has unveiled a new worldwide loyalty and rewards program exclusively for travel agents called HERA, Accor Travel Advisor Program. This new program includes more brands, more features, and more capabilities as well as an enhanced digital experience with easy and efficient online tools for booking, tracking and reviewing activity.