Tourism Fiji has outlined its corporate strategy for the next two years, with an objective of reaching FJ$3 billion in tourism spend by the end of 2024.

Tourism Fiji has released a more interactive and visually powerful version of its online travel agent training program, Matai. The rollout of ‘Matai 2.0’, as it is being referred, was exclusively foreshadowed by LATTE in December.

Tourism Fiji will be host its eighth Fijian Tourism Expo from 11-13 May 2022. It will be the first face-to-face tourism event being hosted in Fiji since 2019, and the largest event since 2020 involving international guests.

Fiji welcomed close to 51,000 visitors last summer as the South Pacific island nation continued to embrace the return of tourists from around the globe.

Tourism Fiji has its eye on developing the niche ultra-luxury cruise market while broadening the scope for existing medium- and large-ship operations.

Tourism Fiji has suspended a number of Care Fiji Commitment (CFC) approved travel partners who failed to meet requirements of the program.

Participation at the Fijian Tourism Expo (FTE) is expected to be a sell-out by trade partners next year. Just as Fiji’s reopening this month to international tourists creates a groundswell in demand for hotel rooms over the summer months, hosted buyers are forecast to be lining up in their droves to attend FTE 2022.

As Tourism Fiji’s ‘Open for Happiness’ campaign led by Rebel Wilson nears 230,000 views on YouTube, 13,000 likes on Instagram and 2,000 thumbs-up on Facebook, the tourism bureau’s chief Brent Hill says there’s plenty more in the strategy tank to come.

Tourism has bounced back with “Happiness” in Fiji, with the island nation relishing the return of international visitors from Australia and the United States this week.

Aussie actress and comedian Rebel Wilson fronts a new campaign for Tourism Fiji as the country opened for quarantine-free travel for fully-vaccinated Australians, New Zealanders, Brits and Americans earlier this week – from 1 December 2021.

Fiji Airways is finally able to breathe again, this week coming up for air, having survived a 20-month self-imposed international tourism ban due to the global pandemic.

Fiji will reopen to international travellers from 1 December 2021 after being closed for nearly two years due to the pandemic. Prime Minister Frank Bainimarama announced the decision today [Sunday 10 October] on Fiji Day.