Hurtigruten has appointed Lisa Warner as its new Chief Marketing & Digital Officer (CMDO), part of a strategic move to strengthen its brand globally and enhance its digital capabilities.

Warner brings more than two decades of experience in the travel industry, having held senior leadership roles at renowned companies such as Saga Travel Group, Abercrombie & Kent, Cox & Kings, G Adventures and Trailfinders.

“We are delighted to welcome Lisa into the newly created role of Chief Marketing & Digital Officer, bringing a wealth of knowledge from leading global travel brands,” Hurtigruten CEO Hedda Felin said.

“She joins us at a time when demand for authentic travel is accelerating, and her leadership will be instrumental in strengthening our brand in Norway, driving international growth, and inspiring travellers worldwide with unforgettable journeys along the Norwegian coast.”

With her expertise in global marketing, digital transformation and customer experience, Warner is expected to play a pivotal role in driving Hurtigruten’s growth both in Norway and international markets.

She will lead the company’s marketing and digital strategy, with a focus on expanding Hurtigruten’s reach and enhancing the guest experience through data-driven insights and technological innovation.

“I’m excited to join this incredible company that connects travellers to Norway in such an authentic and immersive way,” Warner said. “We have a real opportunity to build on our rich 132-year history and powerful storytelling to grow this iconic Norwegian brand into a globally recognised name and small cruise line of choice.”

The appointment follows the announcement of strong H1 2025 results, underlining a period of momentum and renewed investment in innovation at Hurtigruten.