Emirates Skywards, the loyalty programme of Emirates and flydubai, is now offering members a chance to redeem Skywards Miles on Classic Rewards and Upgrade Rewards on all Emirates’ Premium Economy cabins.

Wyndham Rewards has added KrisFlyer, the lifestyle rewards program of the Singapore Airlines Group, to its roster of point transfer partners, giving its approximately 120 million enrolled members new ways to unlock added value from their membership.

Vino Volo and Plaza Premium Lounge have partnered to introduce the Vino Volo Dining Pass. This dining pass unlocks access to elevated dining offerings at airports across the U.S. and Canada, tailored to “modern travellers who value exceptional wine, quality cuisine, and a moment of calm before takeoff.”

At Virtuoso Travel Week, a panel of luxury travel advisors brought up the trend of shifting brand loyalty dynamics. Notably, Bharti Keshwala, partnerships director – Global Elite & Luxury, Reed & Mackay Travel, in the U.K., said that her clients are increasingly less loyal when it comes to the airlines they book with.

A new global rewards program is intending to turn traditional airline points schemes on their head. To that point, Passport Rewards has officially launched in Australia with a promise “to change the way people earn and redeem their frequent flyer points.”

Accor Plus, the Asia Pacific loyalty subscription programme of Accor, is set to undergo a refresh this spring. On 1 October 2025, all existing memberships will be upgraded to ALL Accor+ Explorer, unified under a premium flagship product. Members, according to Accor, will then be able to enjoy greater value with guaranteed ALL Accor Gold status or higher, two nights free every year and expanded global discounts.

Opening next month, American Airlines is enhancing the travel experience for Admirals Club® customers passing through Charlotte Douglas International Airport (CLT) with the debut of a new, innovative lounge solution: the Provisions by Admirals Club lounge — a first-of-its-kind space for American created for travellers on the go.

S Hotels and Resorts is partnering with Global Hotel Alliance (GHA) to join its curated collection of independent hospitality brands through GHA DISCOVERY, a multi-brand loyalty program. GHA is the world’s largest alliance of independent hotel brands with 45 brands and 850 hotels in 100 countries. Its loyalty program — GHA DISCOVERY – offers members unparalleled access to world-class hospitality.

Scott Dunn guests can now earn Krisflyer miles every time they travel with the luxury operator in a new collaboration with the Singapore Airlines’ loyalty program.

A new partnership between Etihad Guest, the loyalty program of Etihad Airways, and global neobank Revolut that will enable Revolut users to convert their RevPoints into Etihad Guest Miles via the Revolut app.

KrisFlyer, the Singapore Airlines (SIA) Group’s rewards program, will reduce redemption rates across its entire ecosystem from 1 July 2025. The enhancements will deliver more value to KrisFlyer members when they use miles and cash to offset the fares for SIA and Scoot flights, as well as better redemption rates for dining, shopping, and travel experiences through Kris+, KrisShop, and Pelago.

Qantas Frequent Flyer and David Jones have signed a “landmark loyalty partnership”, in advance of DJ’s launching its own loyalty scheme later this year.